| 000 | 01410nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | CU10564 | ||
| 008 | 250306s9999 xx 000 0 und d | ||
| 020 | _a9788178816968 | ||
| 082 | _a658.809 33 IND | ||
| 245 | 0 | _aIndustrial Marketing | |
| 260 | _aHyderabad | ||
| 260 | _bIcfai Center for Management Research | ||
| 260 | _c2006 | ||
| 300 | _axviii, 465p. | ||
| 300 | _c27.5 cm. | ||
| 520 | _aAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. | ||
| 546 | _aEnglish | ||
| 650 | _aIndustrial Marketing | ||
| 650 | _aMarketing | ||
| 942 | _cGratis | ||
| 999 |
_c25069 _d25069 |
||