000 01378nam a2200313Ia 4500
001 CU10145
008 250306s9999 xx 000 0 und d
020 _a9789354600845
020 _c799.35
082 _a658.401 2 DES
245 0 _aStrategic Management
245 0 _bText and Cases
250 _a9th ed.
260 _aChennai
260 _bMcGraw Hill Education
260 _c2023
300 _axxxvi, 420p.
520 _aStrategic Management: Text and Cases, now in its ninth edition, continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. The book provides examples from management practice and societal themes, including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics, to make the content relevant and present a balanced outlook in all the fields. It draws on the latest research done by management scholars and insights from executives to balance accessibility with rigor.
546 _aEnglish
650 _aManagement
650 _aStrategic Management
700 _aAlan B.Eisner
_eAuthor
700 _aGerry McNamara
_eAuthor
700 _aGregory G.Dess
_eAuthor
700 _aSeung-Hyun Lee
_eAuthor
942 _cText Book
999 _c24654
_d24654