000 | 01378nam a2200313Ia 4500 | ||
---|---|---|---|
001 | CU10145 | ||
008 | 250306s9999 xx 000 0 und d | ||
020 | _a9789354600845 | ||
020 | _c799.35 | ||
082 | _a658.401 2 DES | ||
245 | 0 | _aStrategic Management | |
245 | 0 | _bText and Cases | |
250 | _a9th ed. | ||
260 | _aChennai | ||
260 | _bMcGraw Hill Education | ||
260 | _c2023 | ||
300 | _axxxvi, 420p. | ||
520 | _aStrategic Management: Text and Cases, now in its ninth edition, continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. The book provides examples from management practice and societal themes, including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics, to make the content relevant and present a balanced outlook in all the fields. It draws on the latest research done by management scholars and insights from executives to balance accessibility with rigor. | ||
546 | _aEnglish | ||
650 | _aManagement | ||
650 | _aStrategic Management | ||
700 |
_aAlan B.Eisner _eAuthor |
||
700 |
_aGerry McNamara _eAuthor |
||
700 |
_aGregory G.Dess _eAuthor |
||
700 |
_aSeung-Hyun Lee _eAuthor |
||
942 | _cText Book | ||
999 |
_c24654 _d24654 |