TY  - BOOK
AU  - Sherlekar,Lata S.A.
AU  - 
TI  - Principles of marketing:  : with case studies
SN  - 9789352622351 (pbk)
U1  - 658.807 23 SHE 
PY  - 2016///.
CY  - New Delhi : 
PB  - Himalaya Publishing House, 
KW  - Management
KW  - Marketing
KW  - Marketing environment
KW  - Marketing segmentation
N2  - Principles of Marketing" provides a comprehensive overview of modern marketing strategies, concepts, and practices essential for understanding and engaging in the global marketplace
ER  -