Sherlekar, Lata S. A.

Principles of marketing : with case studies / Lata S. A. Sherlekar and R. Krishnamoorthy - 180 p. ; 24 cm.

Principles of Marketing" provides a comprehensive overview of modern marketing strategies, concepts, and practices essential for understanding and engaging in the global marketplace.


English

9789352622351 (pbk)


Management.
Marketing.
Marketing environment.
Marketing segmentation

658.807 23 SHE