Sherlekar, Lata S. A.  <br/><br/>
Principles of marketing   : with case studies 
/ Lata S. A. Sherlekar and R. Krishnamoorthy 
 - 180 p. ;   24 cm.  
<br/><br/> Principles of Marketing" provides a comprehensive overview of modern marketing strategies, concepts, and practices essential for understanding and engaging in the global marketplace. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789352622351 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Marketing.<br/>Marketing environment.<br/>Marketing segmentation
<br/><br/><label>Dewey Class. No.: </label>658.807 23 SHE