Daan and other giving traditions in India : the forgotten of gold /
by Sanjay Agarwal.
- 245 p. : ill. ; 22 cm.
Includes index.
Includes Bibliographical (p. [168-228]. Citations.
In the early 90’s, when I started working closely with NGOs, I noticed that people found it easier to give money for building temples than schools. As time went on, I heard this often from my colleagues, many of whom were fund-raising professionals. I found this curious - how was a simple person like a priest able to motivate people to give relatively large amounts of money, without any plan or campaign. Then in 2004, I realised that most Indians looked at giving in ways which were signifi cantly different from people in other countries. For instance, they were relatively less concerned with what happened to the money after they had given it away. This led to a series of AccountAbleTM issues on alter native views of accountability which helped underscore the different expectations of traditional faith-based donors and modern purpose driven donors, when it came to financial accountability.