TY  - BOOK
AU  - Sidhu,Inder
TI  - Doing both: how Cisco captures today's profit and drives tomorrow's growth 
SN  - 0137083645 (hardcover : alk. paper)
U1  - 338.762 1 SID 
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Cisco Systems, Inc
KW  - Computer industry
KW  - United States
KW  - Management
N1  - Includes index; Includes bibliographical references and index; Doing both -- New & improved and the next big thing : sustaining and disruptive innovation -- Current accounts and future conquests : existing and new business models -- Tuning and transforming : optimization and reinvention -- Satisfied customers and gratified partners : direct touch and leveraged influence -- The beaten path and the road less traveled : established and emerging countries -- Doing things right and doing what matters : excellence and relevance -- Michael Phelps and the Redeem team : superstar performers and winning teams -- West Point and Woodstock : authoritative leadership and democratic decision making -- The journey begins
N2  - Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per shareIn this book, Cisco Senior Vice President Inder Sidhu explains how the company has been phenomenally successful by focusing on both innovation and new business as well as core businesses, stressing both discipline and flexibility, and winning over both customers and partners
ER  -