Shenhar, Aaron J.

Linking project management to business strategy / by Aaron J. Shenhar ...[et. al]. - 246 p. ; 25.2 cm.

Includes references.

Linking Project Management to Business Strategy emphasizes the critical connection between a company's overall business strategy and its project management practices. The book argues that aligning projects with the organization's strategic goals is essential for maximizing project success and contributing to long-term business objectives. It explores how strategic alignment, a two-way process where strategy informs project planning and project success impacts the enterprise, can be achieved.


English.

9781933890333 (pbk)


Management.
Project management.
Strategic planning.
Business & industrial management.

658.4 SHE