Linking project management to business strategy
/ by Aaron J. Shenhar ...[et. al].
- 246 p. ; 25.2 cm.
Includes references.
Linking Project Management to Business Strategy emphasizes the critical connection between a company's overall business strategy and its project management practices. The book argues that aligning projects with the organization's strategic goals is essential for maximizing project success and contributing to long-term business objectives. It explores how strategic alignment, a two-way process where strategy informs project planning and project success impacts the enterprise, can be achieved.
English.
9781933890333 (pbk)
Management. Project management. Strategic planning. Business & industrial management.