Gerber, Michael E. <br/><br/>
The E-Myth Revisited :   why Most Small Businesses Dont Work and What What to Do About It /  
by Michael E. Gerber. 
 - New Delhi :   Harper Business,  1995. 
 - xiii, 266 p.  19 cm. 
<br/><br/> In The E-Myth Revisited: Why Most Small Businesses Don’t Work And What To Do About It, Michael explains the key ingredients required to convert entrepreneuring dreams into pleasant reality. He dispels the many myths that surround the process of starting a new business, and explains how it can be converted into a successful venture.<br/><br/>Michael asserts in the book that aspiring entrepreneurs, who are brimming with good but distracting ideas, make poor businessmen. He also considers everyday business routines and tasks as barriers to executing the big ideas, plans, and strategies. For this purpose, he offers a specific plan so that the daily, repetitive tasks all get done without hindering the entrepreneur’s drive for executing long-term plans.<br/>The E-Myth Revisited: Why Most Small Businesses Don’t Work And What To Do About It is written keeping in mind an audience wider than just the MBAs. The book therefore outlines various complex and diverse theories, including buzzwords, for the purpose of aiding understanding. Drawing from years of experience, Michael explains the entire process of the growth of business, while showing how expectations, assumptions, popular ideas, and even technical expertise can come in the way of doing successful business. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780887307287 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small Business--Management.<br/>Entrepreneurship.<br/>Sucess in Business.
<br/><br/><label>Dewey Class. No.: </label>658.022 GER