TY  - GEN
AU  - Eco, Umberto 
TI  - The Theory of Semiotics
SN  - 9780253202178
U1  - 301.2 ECO 
PY  - 1979///
CY  - Bloomington : 
PB  - Indian University Press, 
KW  - Semiotics
N2  - the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism. Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production
ER  -