Eco, Umberto  <br/><br/>
The Theory of Semiotics / 
by Umberto Eco 
 - 1st ed. 
 - xi, 354p. :   23 cm.  
<br/><br/> the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism. Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780253202178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Semiotics
<br/><br/><label>Dewey Class. No.: </label>301.2 ECO