TY  - BOOK
AU  - 
TI  - Behavioural Economics and Finance 
SN  - 9780415792196    
U1  - 330.019 BAD 
PY  - 2019///
CY  - Oxan.
PB  - Routledge
KW  - Behavioural Economics
KW  - Economics and Finance
KW  - Microeconomics Principles
KW  - Neuroeconomics and Hehavioural Economics
KW  - Macroeconomics and Finacial Systems
N1  - Includes Index
N2  - Behavioural economics and behavioural finance are rapidly expanding fields that are continually growing in prominence. While orthodox economic models are built upon restrictive and simplifying assumptions about rational choice and efficient markets, behavioural economics offers a robust alternative using insights and evidence that rest more easily with our understanding of how real people think, choose and decide. This insightful textbook introduces the key concepts from this rich, interdisciplinary approach to real-world decision-making. This new edition of Behavioural Economics and Finance is a thorough extension of the first edition, including updates to the key chapters on prospect theory; heuristics and bias; time and planning; sociality and identity; bad habits; personality, moods and emotions; behavioural macroeconomics; and well-being and happiness. It also includes a number of new chapters dedicated to the themes of incentives and motivations, behavioural public policy and emotional trading
ER  -