TY  - BOOK
TI  - Industrial Marketing
SN  - 9788178816968
U1  - 658.809 33 IND 
CY  - Hyderabad
KW  - Industrial Marketing
KW  - Marketing
N2  - An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels
ER  -