TY  - BOOK
AU  - Alan B.Eisner
AU  - Gerry McNamara
AU  - Gregory G.Dess
AU  - Seung-Hyun Lee
TI  - Strategic Management
SN  - 9789354600845
U1  - 658.401 2 DES 
CY  - Chennai
KW  - Management
KW  - Strategic Management
N2  - Strategic Management: Text and Cases, now in its ninth edition, continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. The book provides examples from management practice and societal themes, including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics, to make the content relevant and present a balanced outlook in all the fields. It draws on the latest research done by management scholars and insights from executives to balance accessibility with rigor
ER  -