K Ashwathappa

International Business - 7th ed. - Chennai McGraw Hill Education 2020 - xxxi, 809p.

This book covers the entire gamut of international business by exploring the theoretical foundations of the subject and interspersing the text with cases. It provides the latest developments in the subject with an application-based approach and a wide variety of pedagogical features. This book would not only be of immense help to management students but working professionals would also find it quite useful.


English

9789390113286 766.5


International Business
Management

658.049 ASW