Marketing Management With Indian Cases 

 - 1st ed. 
 - India  Pearson  2022 
 - 170 
<br/><br/> Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789332587106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 GUP