TY  - BOOK
AU  - G. Michael Maddock... [et al.].
TI  - Brand New: : Solving the Innovation Paradox How Greate Brand Invent and Launch New Product, Services, and Business Models
SN  - 9780470643594
U1  - 658.575 MAD 
PY  - 2011///
CY  - New Jersey
PB  - John Wiley and Sons
KW  - Product Development
N1  - MIR No: 213; Order Date: 2024-11-25; Order No: CU/OPEX/LIBRARY/51/2024-25; Recieved Date: 2024-12-03; School of Management Sciences
ER  -