G. Michael Maddock... [et al.]. <br/><br/>
Brand New  : Solving the Innovation Paradox How Greate Brand Invent and Launch New Product, Services, and Business Models 

 - New Jersey  John Wiley and Sons  2011 
 - xi, 218p. 
<br/><br/> MIR No: 213  Order Date: 2024-11-25  Order No: CU/OPEX/LIBRARY/51/2024-25  Recieved Date: 2024-12-03  School of Management Sciences 
<br/><br/><label>ISBN: </label>9780470643594 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Development
<br/><br/><label>Dewey Class. No.: </label>658.575 MAD