TY - BOOK AU - Varadharaju Janardhanan AU - M.H. Bala Subramanya TI - A Billion Dreams: Decoding Flipkart's Growth Story SN - 9789361564734 U1 - 658.872 JAN PY - 2024/// CY - New Delhi PB - Rupa Publications KW - Management KW - Telemarketing N2 - This is the riveting story of Flipkart, a homegrown company that understood the power of the Internet and transformed how Indians shopped. Two college friends—Binny Bansal and Sachin Bansal—gave up their jobs and started marketing and selling books online. While their decision was unfathomable to most, they saw an opportunity and grabbed it. From receiving their first order in October 2007, to joining the unicorn club in 2012, Flipkart galloped into the decacorn stratosphere in 2014 UR - https://www.goodreads.com/book/show/217124829-a-billion-dreams?from_search=true&from_srp=true&qid=WZOMnYudju&rank=1 ER -