TY  - BOOK
AU  - Philip Kotler
AU  - Hermawan Kartajaya
AU  - Iwan Setiawan
TI  - Marketing 4.0 : Moving from traditional to Digital
SN  - 9781119341208
U1  - 658.8 KOT 
PY  - 2017///
CY  - New Jersey
PB  - Wiley
KW  - Management
N1  - MIR No:18
N2  - School of Commerce and Management
ER  -