Philip Kotler <br/><br/>
Marketing 4.0 : Moving from traditional to Digital 

 - New Jersey  Wiley  2017 
 - xix,184p. 
<br/><br/> MIR No:18 
<br/><br/> School of Commerce and Management 
<br/><br/><label>ISBN: </label>9781119341208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT