TY  - BOOK
AU  - Philip Kotler
AU  - Kevin Keller
TI  - A Framework for Marketing Management
SN  - 9789332575394
U1  - 658.8 KOT 
PY  - 2023///
CY  - India
PB  - Pearson
KW  - Marketing Management
N1  - MIR No:685
ER  -