TY  - BOOK
AU  - John W Mullins
AU  - Orville C Walker
TI  - Marketing Management : A Strategic Decision Making Approach
SN  - 9780071326377
U1  - 658.802 MUL 
PY  - 2013///
CY  - India
PB  - Mc Graw Hill
KW  - Marketing Management
N1  - MIR No:291
ER  -