John W Mullins <br/><br/>
Marketing Management : A Strategic Decision Making Approach 

 - 8th ed. 
 - India  Mc Graw Hill  2013 
 - 548p. 
<br/><br/> MIR No:291 
<br/><br/><label>ISBN: </label>9780071326377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802 MUL