Principles of marketing : with case studies / Lata S. A. Sherlekar and R. Krishnamoorthy

By:

Sherlekar, Lata S. A [Author]

Contributor(s):

R. Krishnamoorthy [Author]

New Delhi : Himalaya Publishing House, 2016Description: 180 p. ; 24 cmISBN:

9789352622351 (pbk)

Subject(s):

DDC classification:

658.807 23 SHE

Summary: Principles of Marketing" provides a comprehensive overview of modern marketing strategies, concepts, and practices essential for understanding and engaging in the global marketplace.

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Gratis	Chanakya University Knowledge Centre Chanakya University Knowledge Centre	Chanakya University Knowledge Centre	Chanakya University	658.807 23 SHE (Browse shelf(Opens below))	Available		CU12400

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Principles of Marketing" provides a comprehensive overview of modern marketing strategies, concepts, and practices essential for understanding and engaging in the global marketplace.

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