Daan and other giving traditions in India : the forgotten of gold / by Sanjay Agarwal.

Includes index.

Includes Bibliographical (p. [168-228]. Citations.

In the early 90’s, when I started working closely with NGOs, I noticed
that people found it easier to give money for building temples than
schools. As time went on, I heard this often from my colleagues, many of
whom were fund-raising professionals. I found this curious - how was a
simple person like a priest able to motivate people to give relatively large
amounts of money, without any plan or campaign. Then in 2004, I
realised that most Indians looked at giving in ways which were signifi
cantly different from people in other countries. For instance, they were
relatively less concerned with what happened to the money after they
had given it away. This led to a series of AccountAbleTM issues on alter
native views of accountability which helped underscore the different
expectations of traditional faith-based donors and modern purpose
driven donors, when it came to financial accountability.

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