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International Business : themes and Issues in the Modren Global Economy

By: Publication details: New York, Routledge, 2024Edition: 3rd edDescription: xxii, 517p. 20 cmISBN:
  • 9781138738829
Subject(s): DDC classification:
  • 658.049 TUR
Summary: This book on International Business focuses on issues of globalization demonstrating how it has helped nations and societies to transform their political and economic systems as well as how nations can further reorient their systems to specific national, industrial, and societal needs. It further demonstrates how companies can enter international markets, manage the marketing, financial, HR, and supply-chain operations of a business enterprise in diverse global markets, and expand and diversify in vast global markets with right business strategies for wealth maximization as well as ensuring sustainability.
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Includes Index.

This book on International Business focuses on issues of globalization demonstrating how it has helped nations and societies to transform their political and economic systems as well as how nations can further reorient their systems to specific national, industrial, and societal needs. It further demonstrates how companies can enter international markets, manage the marketing, financial, HR, and supply-chain operations of a business enterprise in diverse global markets, and expand and diversify in vast global markets with right business strategies for wealth maximization as well as ensuring sustainability.

Chanakya University Purchase 16-04-2025

English

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