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Case Studies in Industrial Marketing

Publication details: Hyderabad; ICMR; 2007Description: 193p; 28 cmSubject(s):

Banking

DDC classification:

658.809 33 CAS

Summary: An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Gratis	Chanakya University Knowledge Centre	Chanakya University Knowledge Centre	658.809 33 CAS (Browse shelf(Opens below))	Available		CU10568

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Previous	658.802 GUP Marketing Management With Indian Cases	658.802 KAR Marketing Management Text and Cases in Indian Contest	658.802 MUL Marketing Management : A Strategic Decision Making Approach	658.809 33 CAS Case Studies in Industrial Marketing	658.809 33 IND Industrial Marketing	658.81 CAS Case Studies in Sales and Distribution Management	658.81 ICM Case Studies in Sales and Distribution Management	Next

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.

English

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