Industrial Marketing

Publication details: Hyderabad; Icfai Center for Management Research; 2006Description: xviii, 465p; 27.5 cmISBN:

9788178816968

Subject(s):

DDC classification:

658.809 33 IND

Summary: An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Gratis	Chanakya University Knowledge Centre	Chanakya University Knowledge Centre	658.809 33 IND (Browse shelf(Opens below))	Available		CU10564

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.

English

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