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International Business

Contributor(s): Material type: TextTextPublication details: Noida; Pearson ; 2024Edition: 16th edDescription: xxxiii, 640pISBN:
  • 9789352861880
Subject(s): DDC classification:
  • 658.049 DAN
Summary: Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains up-to-date through updated or newly written cases, streamlined writing, and expanded coverage of relevant global changes."
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Item type Current library Home library Call number Status Date due Barcode
Text Book Text Book Chanakya University Knowledge Centre Chanakya University Knowledge Centre 658.049 DAN (Browse shelf(Opens below)) Available CU10088

Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains up-to-date through updated or newly written cases, streamlined writing, and expanded coverage of relevant global changes."

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