Marketing Management With Indian Cases

Contributor(s):

Material type: Text

TextPublication details: India Pearson 2022Edition: 1st edDescription: 170ISBN:

9789332587106

Subject(s):

DDC classification:

658.802 GUP

Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Text Book	Chanakya University Knowledge Centre Upper Ground	Chanakya University Knowledge Centre	658.802 GUP (Browse shelf(Opens below))	Available		CU1308
Text Book	Chanakya University Knowledge Centre Upper Ground	Chanakya University Knowledge Centre	658.802 GUP (Browse shelf(Opens below))	Available		CU1309

Browsing Chanakya University Knowledge Centre shelves, Shelving location: Upper Ground Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.5 JHA Production planning & control	658.5 JHA Production planning & control	658.802 GUP Marketing Management With Indian Cases	658.802 GUP Marketing Management With Indian Cases	658.872 JAN A Billion Dreams: Decoding Flipkart's Growth Story	658.872 JAN A Billion Dreams: Decoding Flipkart's Growth Story	658.872 JAN A Billion Dreams: Decoding Flipkart's Growth Story	Next

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses

English

There are no comments on this title.

to post a comment.