Be Unique, The Flipkart Way: Unravelling Unprecedented Corporate Entrepreneurship

By:

Varadharaju Janardhanan

Contributor(s):

M.H. Bala Subramanya

Material type: Text

TextLanguage: English Publication details: New Delhi Rupa Publiations 2024Description: xiii, 193pISBN:

9789361562044

Subject(s):

Online resources:

Summary: The book traces the history of the unprecedented growth of Flipkart from its inception in 2007 till 2022, owing to the successful adoption of corporate entrepreneurship and the nurturing of entrepreneurial culture. When Flipkart was created in 2007 in Bangalore, the e-commerce industry was hardly present and the entrepreneurial ecosystem for tech start-ups was at its infancy. The book analyses the way the founders of Flipkart and its management overcame multiple challenges and created supply capability, on the one hand, and generated demand on the other.

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Book	Chanakya University Knowledge Centre Upper Ground	Chanakya University Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7400
General Book	Chanakya University Knowledge Centre Upper Ground	Chanakya University Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7401
General Book	Chanakya University Knowledge Centre Upper Ground	Chanakya University Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7402
General Book	Chanakya University Knowledge Centre Upper Ground	Chanakya University Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7403
General Book	Chanakya University Knowledge Centre Upper Ground	Chanakya University Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7404
General Book	Chanakya University Knowledge Centre Upper Ground	Chanakya University Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7405
General Book	Chanakya University Knowledge Centre Upper Ground	Chanakya University Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7406
General Book	Chanakya University Knowledge Centre Upper Ground	Chanakya University Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7407

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The book traces the history of the unprecedented growth of Flipkart from its inception in 2007 till 2022, owing to the successful adoption of corporate entrepreneurship and the nurturing of entrepreneurial culture.
When Flipkart was created in 2007 in Bangalore, the e-commerce industry was hardly present and the entrepreneurial ecosystem for tech start-ups was at its infancy. The book analyses the way the founders of Flipkart and its management overcame multiple challenges and created supply capability, on the one hand, and generated demand on the other.

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