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Integrated Retail Marketing Communication (Record no. 20917)

MARC details
000 -LEADER
fixed length control field	00564nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	250101s2013 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120346406
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition information	23rd
Classification number	658.87 SUD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sudhakar G. P.
245 ## - TITLE STATEMENT
Title	Integrated Retail Marketing Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	PHI Learning Private Limted
Date of publication, distribution, etc.	2013
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 145p.
500 ## - GENERAL NOTE
General note	Receved Date: 2024-10-23
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	General Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Channels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Retail Marketing Communication

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Chanakya University Knowledge Centre	Chanakya University Knowledge Centre		01/01/2025	Donated: Dr. G.P. Sudhakar		658.87 SUD	CU8714	01/01/2025	01/01/2025	Gratis